Tag Archives: brand advocates

Video: How BMW turns fans into brand advocates

Have you ever had a fan wear so much of your branded clothing that it looks like they work for your company? What about a fan that could tell what year your product was made by its smell? BMW does. And they decided to do something for these fans that would turn them into loyal…

Read More Comments Off on Video: How BMW turns fans into brand advocates

Are your customers telling a beloved-company story?

This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. Beloved companies blend commerce with their humanity, they blend their personal lives with their business lives, and they make…

Read More Comments Off on Are your customers telling a beloved-company story?

WOM Tip #341: More loyalty perks mean more opportunities for word of mouth

With over 500 beers from 40 different countries, World of Beer wants their customers to try as many of them as possible. So to encourage them to try new stuff, this bar makes their loyal customers feel very important. For example, Word of Beer fans get a club T-shirt for every 50 new beers they…

Read More Comments Off on WOM Tip #341: More loyalty perks mean more opportunities for word of mouth

6 ways to transform your competitor’s “bad” customers into your “great” customers

This is a guest post from Jeff Frank, owner of Simplicity Sofas — a company that designs and manufactures furniture for small rooms and narrow entranceways. Recently I read an article entitled Fire Your “Bad” Customers and Send Them to a Competitor by Noel Peebles who begins the article by saying, “Let’s face it; some…

Read More Comments Off on 6 ways to transform your competitor’s “bad” customers into your “great” customers

Rob Fuggetta on “Brand Advocates”

1:30 — Kristen Platt introduces Rob Fuggetta, author of Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force. 1:31 — 1. Do you know who your brand advocates are? -You can find who your advocates are by paying attention to who are constantly posting in your social channels and talking about you. 1:35– 2. Are you giving…

Read More Comments Off on Rob Fuggetta on “Brand Advocates”

Jake McKee: How to work with influential talkers

9:35 — Kurt Vanderah introduces Ant’s Eye View‘s Co-Founder and Chief Innovation Officer, Jake McKee. 9:36 — Let’s define an influencer – Boom. An influencer is a person in a short or long-term relationship with a company who helps them drive the company’s biz objectives forward while enjoying the process. They are leaders of a…

Read More Comments Off on Jake McKee: How to work with influential talkers
Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More

The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

Read More

The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

Read More