Have you ever had a fan wear so much of your branded clothing that it looks like they work for your company? What about a fan that could tell what year your product was made by its smell? BMW does. And they decided to do something for these fans that would turn them into loyal…
Tag Archives: brand advocates
Are your customers telling a beloved-company story?
This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. Beloved companies blend commerce with their humanity, they blend their personal lives with their business lives, and they make…
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6 ways to transform your competitor’s “bad” customers into your “great” customers
This is a guest post from Jeff Frank, owner of Simplicity Sofas — a company that designs and manufactures furniture for small rooms and narrow entranceways. Recently I read an article entitled Fire Your “Bad” Customers and Send Them to a Competitor by Noel Peebles who begins the article by saying, “Let’s face it; some…
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Jake McKee: How to work with influential talkers
9:35 — Kurt Vanderah introduces Ant’s Eye View‘s Co-Founder and Chief Innovation Officer, Jake McKee. 9:36 — Let’s define an influencer – Boom. An influencer is a person in a short or long-term relationship with a company who helps them drive the company’s biz objectives forward while enjoying the process. They are leaders of a…
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