How the Express insider opinion panel encourages word of mouth

expressinsiderExpress has recently launched a new insider group where special customers are invited to sit on opinion panels and earn rewards for sharing their thoughts.

Fans of Express are excited and will talk about this for several reasons:

1. It’s exclusive

2. It shows Express values their opinions

3. There’s a chance to earn special rewards

The Lesson: Create an insider group for your biggest fans and make them feel like smart, important insiders.

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