Tag Archives: exclusive

3 ways to make people feel special and get them to talk about you

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] When someone makes you feel important or special, it’s human nature to tell people about it. But there are more ways to do that…

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WOM Tip #201: Mystery gives you an edge in word of mouth

In the luxury world, you can only go so far to beat your competitors in having the best design, the highest quality materials, and the latest technology. At some point, it becomes harder to differentiate what makes your best-of-the-best different from every other best-of-the-best product out there. So how do you get people to talk…

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WOM Tip #471: Tell an epic story

The word “epic” gets thrown around a lot these days (“Epic fail,” Epic Meal Time, the movie Epic, etc.). But let’s get back to what it really means: A long, heroic story in elevated style. It’s an adventure, it’s history-making, and it’s worth talking about. Epic is The Wu – Once Upon a Time in…

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Barrier of entry

This is a guest post from Spike Jones — SVP, Managing Director SW Region at Edelman Digital and co-author of the book Brains on Fire: Igniting Powerful, Sustainable Word of Mouth Movements. See the original post this is adapted from and more like it on his blog. One of my favorite lessons from the Brains…

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WOM Tip #188: Secrets are great for word of mouth

Whether it’s from bored employees, inventive customers, or a mixture of both, lots of restaurants accumulate “secret menus” — food items that aren’t on the official menu, but they’ll make for you anyway (if you know how to ask). People love being in on exclusive information like this and they love to tell their friends…

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WOM Tip #157: If you’re going to be exclusive, make sure you show your fans a good time

Submerge is an obscure record shop in Detroit you’ll need an appointment to shop in. They’re only open a few days out of the week, and they’re extra exclusive. Lots of limited shops have a reputation for being snobby or not worth the effort anyway. But this record shop knows how to make their fans…

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How the Express insider opinion panel encourages word of mouth

Express has recently launched a new insider group where special customers are invited to sit on opinion panels and earn rewards for sharing their thoughts. Fans of Express are excited and will talk about this for several reasons: 1. It’s exclusive 2. It shows Express values their opinions 3. There’s a chance to earn special…

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