Tag Archives: rewards

WOM Tip #561: Reward your referrers with something they’ll use

Did you know that when you refer a friend to Dropbox they’ll give you more storage space? It probably costs the company pennies, but it gives their customers something they’ll actually use and a great reason to use Dropbox even more. When your customers share a product they believe in, encourage that loyalty by giving…

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3 ideas for making receipts remarkable

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] You give them to your customers every day with each transaction. It may not seem like a big deal, but your receipt is one…

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Are your company’s customer rewards actually inspiring word of mouth?

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] When you give your fans exclusive rewards for doing business with you, are you thinking about why they’ll tell a friend about it? For…

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3 ways to get your regulars to spread word of mouth

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Sometimes your company’s biggest fans aren’t talking about you. Why? That new customer excitement has turned into return customer loyalty — which is still…

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WOM Tip #184: Make your exclusive perks more visible

Exclusive VIP programs, loyalty rewards, and private events are all great motivators for your fans to start talking about you and your stuff. But just because it’s exclusive doesn’t mean it has to be hidden. Make these conversations bigger by making your exclusive customer perks obvious to everyone. At Mosaic Hair Studio in Orlando, they…

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Emotional Loyalty vs. Transactional Loyalty

This is a guest post from Douglas Atkin, CEO at The Glue Project and author of “The Culting of Brands.” The distinction between these two kinds of loyalty came home to me last summer when I was participating in a brainstorming session on behalf of a major Big Box retailer. They wanted to develop a loyalty…

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Loyalty is earned, not bought

This is a guest post from Mitch Joel — President, Twist Image and author of Six Pixels of Separation. See the original post this is adapted from and more like it on his blog. This will not be about how to game a system so that you can redeem a free flight. Sorry. When most people think of earning loyalty points,…

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How the Express insider opinion panel encourages word of mouth

Express has recently launched a new insider group where special customers are invited to sit on opinion panels and earn rewards for sharing their thoughts. Fans of Express are excited and will talk about this for several reasons: 1. It’s exclusive 2. It shows Express values their opinions 3. There’s a chance to earn special…

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