Express has recently launched a new insider group where special customers are invited to sit on opinion panels and earn rewards for sharing their thoughts.
Fans of Express are excited and will talk about this for several reasons:
1. It’s exclusive
2. It shows Express values their opinions
3. There’s a chance to earn special rewards
The Lesson: Create an insider group for your biggest fans and make them feel like smart, important insiders.
Use the examples in this guide to help inspire ways to make your message more portable and shareable.
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Read MoreAll word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.
Read MoreCreate a complete word of mouth marketing plan using this worksheet’s eight simple steps.
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