How Starbucks used fan feedback to help launch VIA — live with Matthew Guiste

Continuing our previews for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 here in Chicago, we bring you word of mouth supergenius and Starbucks Social Media Manager, Matthew Guiste.

Here Matthew shares a few tips on using fan feedback based on the Starbucks case study he’ll be presenting:

  • Think long-term sustainability. When building your program, think about your communities and the actions you’re encouraging your fans to take in an ongoing manner.
  • Fans and brands need the same goals. Starbucks works to create things that make both the company and the community feel like they’ve done something together.
  • Just ask. Matthew and his team regularly ask their community of followers what they are interested in and then try to deliver on that.

Hear Matthew’s live Supergenius preview (and check out our Facebook page to see all our interviews):

GasPedal's Word of Mouth Supergenius Conference!

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