Tag Archives: Matthew Guiste

How Starbucks Used Fan Feedback to Help Launch VIA — live from Word of Mouth Supergenius

As previews for our upcoming Word of Mouth Supergenius event in New York on July 20, we’re sharing a bunch of the amazing how-to classes, case studies, and brilliant author sessions from the last “How to be Great at Word of Mouth Marketing” conference. In his Word of Mouth Supergenius case study, “How Starbucks Used…

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Starbucks: Social Media at Starbucks — Live from BlogWell

1:30 — Andy Sernovitz introduces Starbucks’ Director of Digital Strategy, Alexandra Wheeler, and Category Manager, Social Media, Matthew Guiste. 1:31 — Alexandra: I lead the digital strategy team, we look after all the paid digital advertising — as well as social media. Matthew is on my team and heads up our global social media efforts….

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Case Study: Starbucks — live from Word of Mouth Supergenius

4:00 — Kurt Vanderah introduces Starbucks‘ Matthew Guiste. 4:01 — Matthew: I want to talk about six ways that we can create action using social media. 4:01 — Matthew: A couple of assumptions: – You have a community and credibility in that community. – You have a level of buy-in from management. – You have…

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How Starbucks used fan feedback to help launch VIA — live with Matthew Guiste

Continuing our previews for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 here in Chicago, we bring you word of mouth supergenius and Starbucks Social Media Manager, Matthew Guiste. Here Matthew shares a few tips on using fan feedback based on the Starbucks case study…

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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