Tag Archives: hotel

3 word of mouth lessons from hotels

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Hotels rely a lot on word of mouth. Opinions on review sites like Yelp and TripAdvisor are more influential than ever. They have to…

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How a “Do Not Disturb” sign created buzz

This guest post is from Andy Nulman — President of Just for Laughs and author of “Pow! Right Between the Eyes: Profiting from the Power of Surprise.” See the original post this was adapted from and more like it on his blog. As per my post about Alan Webber’s Rules of Thumb book, one of my favorites…

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Video: How ARIA got more word of mouth out of their traditional advertising

You’re probably already doing some pretty cool stuff with your traditional advertising. But it’s rare that these one-off campaigns in commercials and magazine ads start sustainable conversations. To get people talking about how MGM Resorts’ ARIA was a must-see in Las Vegas, they used social media to expand on the unique stories a magazine spread…

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How a lanyard inspires hotel word of mouth

This guest post is from Jeremy Epstein, VP of Marketing and Social Navigator at Sprinklr. The BIG stuff in customer experience is obvious. At a hotel, you need a bed, a shower, etc. That’s clear. But it’s the little details that show you care and the little details that create the word of mouth that grows…

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How free water generated word of mouth

…and shouldn't water be free anyways? The Sheraton Four Points hotel seems to think so. Chris Brogan tells us his story of staying at one while in Tempe, Arizona. He said the room was decent, with a comfortable bed and a hot shower. But what inspired him to blog about the experience? The free water….

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