Tag Archives: generous

WOM Tip #422: Assist your customers in the “humble brag”

We all know a “humble brag” when we see one. People love to share their accomplishments and look good in front of their friends, but it’s better if they can do it without looking like they’re explicitly bragging. So GrubHub helps their customers out with a discount for being a great tipper. GrubHub sends their…

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3 reasons to be generous

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Generosity is one of those signs of a customer-centered company. Generous businesses do more than what’s expected to turn a customer into a fan….

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How free water generated word of mouth

…and shouldn't water be free anyways? The Sheraton Four Points hotel seems to think so. Chris Brogan tells us his story of staying at one while in Tempe, Arizona. He said the room was decent, with a comfortable bed and a hot shower. But what inspired him to blog about the experience? The free water….

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