Tag Archives: BtoB

Video: How Leggett & Platt used a rap video to talk about mattress springs

One of the biggest complaints from marketers is that their product is too boring or too run-of-the-mill for people to want to talk about it. But the great thing about word of mouth marketing is, you don’t have to have a “sexy” product for it to work. For example, Leggett & Platt makes the springs…

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Video: How GE earns millions in revenue with employees’ social networks

Think about all of the people your employees know: all of the people they could tell about your business. What if those people were graphed out in a network to show who knows whom? What if you could see which employees know your potential customers? For General Electric, that social graph is mapped out on…

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Embracing fans of a service company

This is a guest post from Spike Jones — SVP, Managing Director SW Region at Edelman Digital and co-author of the book Brains on Fire: Igniting Powerful, Sustainable Word of Mouth Movements. See the original post this is adapted from and more like it on his blog. I’ve had the honor of doing a webinar…

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Video: How Grainger makes their customers the heroes

Grainger supplies the stuff that helps businesses run: from janitorial supplies and fire extinguishers, to Lipton tea bags and labware. It’s the kind of stuff you probably don’t notice that often (and you probably don’t think about where it comes from either). But Grainger didn’t become one of Fortune’s “Most Admired Companies” by being invisible…

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Video: How Corning turns a viral success into a scalable word of mouth conversation

When a BtoB’s YouTube video trends higher than Lady Gaga for any amount of time, you know they have something worth talking about. But as Corning’s “A Day Made of Glass” video soared past 21 million views, they had to find a way to keep the conversation going. Luckily for them, as a 162-year-old business,…

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Video: How Life Technologies encouraged employees to engage in online word of mouth

Just because an employee isn’t on your social media team doesn’t mean he or she can’t participate and add value to your online conversations. But many of them hesitate to take part because they’re afraid of doing it wrong. Instead of missing out on this great resource, why not give them the training and the…

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Earn the sale by telling a story worth sharing

It’s often forgotten how the power of story can serve as good word of mouth marketing — and more so than that, how word of mouth can help move the sales process forward and close new business! Think it through… It’s pretty typical for Mike the salesperson to do the ‘ol “show up and throw…

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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