Word of Mouth Tip 43: Happy customers are your best salespeople

Happy customers have an unfair advantage over your salespeople when it comes to closing a new customer: There’s nothing in it for them.

Nothing except the chance to help someone like them discover a company they trust, a brand they love, and a product or service they couldn’t live without.

Find the fans that love you this much and put them in front of your buyers — like Finnish insurance company If. They recruited 850 of their policy holders to be available for live, one-on-one Q&A’s with prospective customers who want to ask them questions.

Learn more about this incredible project from the folks at Springwise.


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