In Canada, one neighborhood woke up to find their cars barricaded by feet of snow. But luckily, Subaru had secretly stuck branded snow shovels in the piles of snow next to 500 cars the night before. Now, a whole neighborhood has a warm and fuzzy story about Subaru to tell — and a whole neighborhood…
WOM Tips
WOM Tip #476: Some of the best sharing tools are the low-budget ones
To promote their movie, Unfinished Business, Twentieth Century Fox photoshopped the movie’s celebrities, Vince Vaughn and Dave Franco, into cheesy office stock photos. Big blockbuster movies have some of the most outlandish marketing budgets of all time. So why does this relatively low-budget marketing stick out? It’s funny, the photos are free to download and…
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WOM Tip #212: Show your fans exactly how to contribute to word of mouth
Nature’s Variety, a pet food brand, asked adopted-dog owners to share photos of their dogs to help them create a crowdsourced short film raising awareness for pet adoption. And if there’s anything dog owners love to do, it’s share photos of their dogs. A campaign like this taps into that pride and gives people the…
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WOM Tip #462: One simple change can refresh the conversation about your stuff
Like most well-known and well-liked products, burgers have a problem: You have to do something a little extra to make them worth talking about. But you don’t have to do a complete overhaul to inspire word of mouth about a product that people don’t talk much about. For example, to cause a stir, Burger King…
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WOM Tip #431: People talk about companies that treat their employees well
It’s a sad fact that not everyone expects retail employees to like their jobs. People say stuff like, “Well that’s working in retail for you.” So when people actually love their jobs in these industries, it’s something to talk about. And the word of mouth doesn’t just come from happy employees — outsiders take notice…
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WOM Tip #386: Everyone loves a hidden gem
You know that feeling you get when you discover some cool new restaurant? Or when you tell your friends about a shop they’ve never heard of? That feeling is a huge word of mouth motivator. People love to look cool and adventurous in front of their friends. So they love being the first to tell…
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WOM Tip #298: Make invisible stories visible
Amazing things happen in your store and at your company all the time. But it’s not always easy to spread those amazing stories to everyone else. One way to do it: Give those stories a visual cue. Put something on the wall that starts conversations. Here’s one inspiring example: At Rosa’s Fresh Pizza in Philadelphia,…
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WOM Tip #199: Put word of mouth tools in every package you send
The best thing you can do to help your customers remember to talk about you is to put something in their hands to share. It doesn’t have to be fancy, and it certainly doesn’t have to be expensive — but it does have to be remarkable. For example, Sock It to Me places a funny…
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