It’s a sad fact that not everyone expects retail employees to like their jobs. People say stuff like, “Well that’s working in retail for you.” So when people actually love their jobs in these industries, it’s something to talk about.

And the word of mouth doesn’t just come from happy employees — outsiders take notice too. For example, Wegman’s gets all sorts of press for how their employees can earn scholarships, apply for adoption assistance, get help with quitting smoking, and other benefits you don’t usually get working for a grocery store.

But it’s not just about giving benefits that end up in articles like “23 Companies with Employee Perks that Will Make You Jealous.” It’s about creating an environment that your employees want to work in, which translates to great customer service, happy customers, and more customer referrals.

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