Like most well-known and well-liked products, burgers have a problem: You have to do something a little extra to make them worth talking about.

But you don’t have to do a complete overhaul to inspire word of mouth about a product that people don’t talk much about. For example, to cause a stir, Burger King Japan made their sandwiches black.

burger

Photo from Sploid.

Using smoked bamboo and squid ink, they dyed the buns, cheese, and sauce black to turn their burgers into a spectacle. It’s one simple change that’s just crazy enough that we bet a bunch of people brought their friends to a Burger King just to try it.

Remember this word of mouth marketing basic rule: Be interesting. Take a normal product and make it big, fuzzy, tiny, unexpected — whatever it takes to start conversations.

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