To promote their movie, Unfinished Business, Twentieth Century Fox photoshopped the movie’s celebrities, Vince Vaughn and Dave Franco, into cheesy office stock photos.

stock photo

Big blockbuster movies have some of the most outlandish marketing budgets of all time. So why does this relatively low-budget marketing stick out? It’s funny, the photos are free to download and use, and they’re shareable.

The stock photos don’t feel the same as a promotional poster or a movie trailer. They’re more like a joke than an ad — something people will look for reasons to use and share.

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