Launching a new product is always a great way to get people to talk about your stuff. It’s also a great opportunity to show off your personality and boost your word of mouth. One way to do it: Have fun with the old stuff before it goes away. Before launching Barbie’s new, high-tech dollhouse later…
WOM Tips
WOM Tip #166: Use small stuff to make big impressions
While your service and your stuff are key to giving your customers a remarkable experience, sometimes what they talk about has more to do with the little details. These small things make for great opportunities to let your personality shine through and start word of mouth. Lots of companies use coupons and discounts — but…
Read More
Comments Off on WOM Tip #166: Use small stuff to make big impressions
WOM Tip #197: Apologize with personality
At some point, you’re going to disappoint a customer. And while you want to give them the best experience every time, mistakes also make for fantastic opportunities to earn great word of mouth. So when something’s broken, don’t just fix it. Fix it and then do something remarkable. Recently, one of Mini’s servers went haywire…
Read More
Comments Off on WOM Tip #197: Apologize with personality
WOM Tip #120: Show them how to use your logo
Homemade t-shirts, bumper stickers, and blog posts with your logo are your fans’ way of expressing their love for your brand. You can make it easier for them to show it by making your logo available to copy and paste. But let’s say you’re worried about the branding you worked so hard to achieve getting…
Read More
Comments Off on WOM Tip #120: Show them how to use your logo
WOM Tip #190: Don’t let the conversations end when the campaign’s over
While one-off campaigns can be great for starting conversations, they can lose momentum quickly. Cards Against Humanity had such a promotion over the holidays. They told their fans they could pay whatever they wanted (even nothing) for the holiday edition of the game. That got a lot of people talking. But instead of letting the…
Read More
Comments Off on WOM Tip #190: Don’t let the conversations end when the campaign’s over
WOM Tip #181: Point out the little details that make you different
If you sweat the details, you’ve probably got some pretty cool stuff going on that’s worth talking about, even if it’s small. These little quirks are not only the things that make your company different, they’re also the things that your fans love to talk about. The problem is that sometimes not everyone knows about…
Read More
Comments Off on WOM Tip #181: Point out the little details that make you different
