While one-off campaigns can be great for starting conversations, they can lose momentum quickly.

Cards Against Humanity had such a promotion over the holidays. They told their fans they could pay whatever they wanted (even nothing) for the holiday edition of the game. That got a lot of people talking.

But instead of letting the conversation stop after the holidays, Cards Against Humanity sent out a hilarious infographic that gave the details of the promotion. They showed everyone how much it cost them, how much they earned, and the average price the 85,000 participants decided to pay (even by state). Then they announced that they would be giving their $70,066.27 in profits to the Wikimedia Foundation, which runs Wikipedia.

Cards Against Humanity

That reenergized the conversation they had already started and helped their fans feel like they were a part of something bigger, together.

What can you do to keep people talking about the cool stuff you do?

A donation to Wikimedia from Max Temkin on Vimeo.

Tags: , , , , , ,

Comments are closed.

Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

Read More

The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

Read More

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More