WOM Tips

Word of Mouth Tip #34: Make it outrageously big, strange, rare, or stretchy

People love to talk about the unique and the bizarre. These are the topics that make news headlines, that bloggers repost, and that people share with friends. It’s the goofy event you host, your creation of the world’s biggest whatever, or your world record-breaking thing-a-ma-jig. Even if your outrageously big, strange, rare, or stretchy thing doesn’t…

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Word of Mouth Tip #49: Give customers something exclusive to share with a friend

Don’t let your orders go out the door without including something valuable customers can share with a friend. We’re not talking about ads or brand slogans, we’re talking about something that makes the talker feel smart or generous. Classic examples include special discounts, passes to exclusive events, or behind-the-scenes stuff. It doesn’t have to be…

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Word of Mouth Tip #41: Help artists make something amazing with your stuff

You might not make anything that would normally belong in an art museum, but maybe your fans do. Support the artistic side of your customers by promoting their creativity. A couple quick ideas: Invite them to turn your leftovers or waste into art installations Put their photography on your website or in your store Ask…

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Word of Mouth Tip #64: Look for people already doing something cool with your stuff and join them

Before you worry about coming up with the next viral thing or building a new community, look for fans of your stuff that have already started something on their own. Look for groups on Facebook, videos posted on YouTube, online forums, or goofy contests that fans may have started. Politely introduce yourself and give these…

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Word of Mouth Tip #79

Everything in email is easier to share.

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Word of Mouth Tip #29

Help people help a friend.

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Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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