4:30 — Kurt Vanderah introduces Xerox’s Interactive and Social Marketing VP, Duane Schulz. He will share the presentation From Early Adopters to Community: How Xerox used a major launch to move from social media silos to activation of an integrated community of practice. 4:31 — Duane asks the audience how many of them have said…
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May 5, 2010
Xerox: From Early Adopters to Community — Live from BlogWell
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May 5, 2010
Intel: From Pioneering to Practice- Intel’s Social Media Revolution — Live from BlogWell
4:30 — Andy Sernovitz introduces Intel’s Senior Online Strategist, Bryan Rhoads. 4:30 – Bryan makes everyone fake laugh. 4:31 – Bryan talks about Intel Social Media Evolution. Inflection Points – grassroots blogging. Started as a pilot and was successful. 4:34 – Bryan talks about a pattern that emerged called G.R.O.W that can be applied to…
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May 5, 2010
Nokia: Connecting People in the New Media World — Live from BlogWell
4:30 — Kurt Vanderah introduces Nokia’s Social Media Communications Director, Molly Schonthal. 4:30 — Kurt Vanderah introduces Nokia’s Social Media Communications Director, Molly Schonthal. 3:50 — Molly: I will take you through what we’ve done in social media internally and externally. 3:51 — Molly: Consumers and customers expect more from us now that we know…
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May 5, 2010
Starbucks: Powering Product Launches and Building Community — Live from BlogWell
3:50 — Andy Sernovitz introduces Starbucks’ Director of Digital Strategy, Alex Wheeler. 3:51 – Alex: Social is first: it’s all about relationships, not marketing to add value; second; should fit within a larger digital strategy. 97% said that a dig brand experience influenced whether or not they purchased (Razorfish study) 3: 52 – Alex talks…
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May 5, 2010
GasPedal Social Media Ethics Briefing: Staying Out of Trouble — Live from BlogWell
3:10 — Kurt Vanderah introduces GasPedal’s CEO, Andy Sernovitz. 3:12 – Andy: It’s all about trust. Anyone can buy ads – the best copy in the world doesn’t matter unless people like and trust you. This travels far and wide. It makes you a social media success. It is not something you do later –…
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May 5, 2010
ExOfficio: Content is King — Live from BlogWell
2:10 — Andy Sernovitz introduces ExOfficio’s eCommerce Manager, Kenny Rowe. 2:11 – Kenny talks about his company which specializes in tech apparel. 2:12 – Kenny: We all know there is a big opportunity with social media and it is different. It’s not a one way conversation. What content builds this loyalty/reaches customer? Our core customer…
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May 5, 2010
PEMCO: From Student to World Class — Live from BlogWell
2:30 — Kurt Vanderah introduces PEMCO’s Chief Marketing Officer, Rod Brooks. 2:11 — Rod starts his talk on how PEMCO has deployed the use of social media tools. 2:12 — Rod shows PEMCO’s “Helpful guide to the people in the NW”. He says, “In order to be local, we need to demonstrate that we know…
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May 5, 2010
Microsoft: The Microsoft Experience — Live from BlogWell
1:29 — Andy Sernovitz introduces Microsoft’s Community and Online Support Director, Nestor Portillo. 1:29 — Nestor talks about customer service and social media. People having conversations outside of MSFT community without MSFT participating. 1:30 — Nestor: Driver for getting involved – it’s expected that we participate. One of our most important segments is very active on Facebook….
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