Live from BlogWell

Andy Sernovitz: Social Media Ethics Briefing — live from BlogWell

3:15 — Kurt Vanderah introduces GasPedal and Social Media Business Council CEO, Andy Sernovitz. 3:15 — Andy: All right, if you know anything about me or this organization, you know you’re going to get a talk about ethics. It’s not just because ethics is important — it’s also because if you’re in the social business,…

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TurboTax: TurboTax and Social Media — Live from BlogWell

2:10 — Andy Sernovitz introduces TurboTax’s Social Media Marketing Manager, Christine Morrison. 2:11 — Christine: When I tell people who don’t do what we do, what I do, they tend to think, “Oh, very sad…” because, how sexy is taxes? But there’s so much richness there, there’s so much we can do. 2:11 — Christine:…

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USAA: Building Community in a Digital World — Live from BlogWell

2:15 — Kurt Vanderah introduces USAA’s VP, Member Communications, Rhonda Crawford. 2:16 — Rhonda: USAA provide financial services for the members of the Armed Services. We were really founded on word of mouth originally. When we started out we would call social media electronic word of mouth. 2:17 — Rhonda says that the key objectives…

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Starbucks: Social Media at Starbucks — Live from BlogWell

1:30 — Andy Sernovitz introduces Starbucks’ Director of Digital Strategy, Alexandra Wheeler, and Category Manager, Social Media, Matthew Guiste. 1:31 — Alexandra: I lead the digital strategy team, we look after all the paid digital advertising — as well as social media. Matthew is on my team and heads up our global social media efforts….

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U.S. Navy: Navy Social Media: Integration and Strategy — Live from BlogWell

1:25 — Kurt Vanderah introduces the U.S. Navy’s Director of Emerging Media Integration, Scott McIlnay. 1:26 — Scott says their mission includes advocacy, policy, training, best practices, management, metrics and analysis, identify emerging trends, and keep focus over the horizon. 1:27 — Scott: Social media makes the Navy a better service and as a result…

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