1:30 — Kurt Vanderah introduces Boeing’s Communications Director, Todd Blecher. Todd will talk about Boeing online communication approach and its evolution: Obi-Wan and Boeing. 1:36 — Todd offers a give away to the audience” “You must do what you feel is right, of course” belongs to what context of Star Wars, Epidose IV? Person in…
Boeing: Obi-Wan and Boeing — Live from BlogWell
Welcome Session — Live from BlogWell
1:00 — GasPedal’s Andy Sernovitz opens BlogWell: How Big Brands Use Social Media here in Seattle, hosted by Microsoft. 1:03 — Sponsor ICUC welcomes audience and gives intro into real life moderation services 1:04 — Kurt Vanderah intros sponsors such as Jive and StrongMail, Social Media Sponsors, Social Media Business Council and speakers 1:07 — Kurt discusses logistics…
Dell: Social Media Outreach — Live from BlogWell
4:30 — Kurt Vanderah introduces Dell’s Chief Blogger, Lionel Menchaca. 4:30 — Lionel explains how Dell is changing its listening and engaging strategy. Has been doing since 2006. Is becoming more sophisticated. 4:32 – Lionel shares timeline showing growth from blog outreach in 2006 with very small team monitoring blogosphere and responding. When appropriate, would…
Duke Energy: Building Awarenesss with Real-Time Response — Live from BlogWell
3:50 — Kurt Vanderah introduces Duke Engery’s Social Media Specialist, Lisa Hoffmann, and Michelle Pearson, Director of Social Media. 3:50 – Michelle takes us on a journey of how first got started – with genuine need. On the eve of a winter storm approaching Cincinnati area. Went into normal practice to start preparing to alert…
Andy Sernovitz: Social Media Ethics Briefing — Live from Blogwell
3:10 — Kurt Vanderah introduces GasPedal and Social Media Business Council’s CEO, Andy Sernovitz. 3:12 – Andy says “it’s all about trust.” Great, meaningful message – built on trust foundation first. Ethics is the first thing you do. Only way to make it work; the right thing to do. I trust these people enough to…
Hilton Worldwide: Implementing a Global Social Media Strategy — Live from Blogwell
1:30 — Kurt Vanderah introduces Hilton Worldwide’s Director of Website Management & Communication, Shannon McDowell. 1:30 –- Shannon explains guests, hotels are talking and they want to lead the way. 3,500 hotels in 81 countries. 1:32 –- Shannon tells how Hilton put together committee and Altimeter Group to develop strategies, best practices, tools to roll…
Procter & Gamble: Social Media for Beauty Brands — Live from BlogWell
1:25 – Andy Sernovitz introduces Anitra Marsh, Global External Relations manager. 1:25 – Her role is to look at the beauty brands and their opportunities with social media. 1:26 – All of the brands have different equity and target markets. 1:26 – There are 4 common approaches that have worked well for them, and she…
Graco: Social Media’s Role in Product Recalls — Live from BlogWell
2:10 – Andy Sernovitz introduces Kelly Voelker from Graco 2:11 – Kelly is going to share information around a recall that Graco faced. 2:11 – Jan 20, 2010, 7:00am the news of the recall went out over the newswire. They announced a recall of 1.5 million strollers worldwide after 7 injuries were reported. The recall…