Live from BlogWell

Boeing: Obi-Wan and Boeing — Live from BlogWell

1:30 — Kurt Vanderah introduces Boeing’s Communications Director, Todd Blecher. Todd will talk about Boeing online communication approach and its evolution: Obi-Wan and Boeing. 1:36 — Todd offers a give away to the audience” “You must do what you feel is right, of course” belongs to what context of Star Wars, Epidose IV?  Person in…

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Welcome Session — Live from BlogWell

1:00 — GasPedal’s Andy Sernovitz opens BlogWell: How Big Brands Use Social Media here in Seattle, hosted by Microsoft. 1:03 — Sponsor ICUC welcomes audience and gives intro into real life moderation services 1:04 — Kurt Vanderah intros sponsors such as Jive and StrongMail, Social Media Sponsors, Social Media Business Council and speakers 1:07 — Kurt discusses logistics…

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Dell: Social Media Outreach — Live from BlogWell

4:30 — Kurt Vanderah introduces Dell’s Chief Blogger, Lionel Menchaca. 4:30 —  Lionel explains how Dell is changing its listening and engaging strategy. Has been doing since 2006. Is becoming more sophisticated. 4:32 – Lionel shares timeline showing growth from blog outreach in 2006 with very small team monitoring blogosphere and responding. When appropriate, would…

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Duke Energy: Building Awarenesss with Real-Time Response — Live from BlogWell

3:50 — Kurt Vanderah introduces Duke Engery’s Social Media Specialist, Lisa Hoffmann, and Michelle Pearson, Director of Social Media. 3:50 – Michelle takes us on a journey of how first got started – with genuine need. On the eve of a winter storm approaching Cincinnati area. Went into normal practice to start preparing to alert…

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Andy Sernovitz: Social Media Ethics Briefing — Live from Blogwell

3:10 — Kurt Vanderah introduces GasPedal and Social Media Business Council’s CEO, Andy Sernovitz. 3:12 – Andy says “it’s all about trust.” Great, meaningful message – built on trust foundation first. Ethics is the first thing you do. Only way to make it work;  the right thing to do. I trust these people enough to…

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Procter & Gamble: Social Media for Beauty Brands — Live from BlogWell

1:25 – Andy Sernovitz introduces Anitra Marsh, Global External Relations manager. 1:25 – Her role is to look at the beauty brands and their opportunities with social media. 1:26 – All of the brands have different equity and target markets. 1:26 – There are 4 common approaches that have worked well for them, and she…

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Graco: Social Media’s Role in Product Recalls — Live from BlogWell

2:10 – Andy Sernovitz introduces Kelly Voelker from Graco 2:11 – Kelly is going to share information around a recall that Graco faced. 2:11 – Jan 20, 2010, 7:00am the news of the recall went out over the newswire.  They announced a recall of 1.5 million strollers worldwide after 7 injuries were reported.  The recall…

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