Word of Mouth Geniuses of the Week

  1. Blog Kindle
    "Kindle Photo of the Day"
    A group of fans of Amazon’s Kindle decide to show their favorite ebook reader some blog love by posting photos of “what it is like to live with a Kindle device.”  No word yet if they’ve tattooed themselves yet. (link)

  2. Matt Rhodes, FreshNetworks blog
    "Product seeding and word of mouth – Faber on Facebook"
    UK publishing house Faber uses Facebook to give away books as a way of spreading WOM about its titles.(link)
    Faber’s Facebook profile

  3. Hal Becker, 4Hoteliers
    "To Empower or Not to Empower?"
    A breakdown on what Ritz Carlton does through exceptional customer service to create word of mouth. (link)
  4. Someone’s Mother, Serenity Now! Serenity Now!
    "Scented – Word of Mouth Monday"
    Bloggers love to write about the products they use and enjoy.  Here’s a great example. (link)
  5. Greg Sterling, Screenwerk
      “OPA Local Sites Study”

      SEO expert Greg Sterling analyzes the data from a new OPA study that shows consumers place a high degree of confidence and trust in local media.  This amplifies and supports the message that WOM works best when it comes from a trustworthy source.(link)


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