Word of Mouth Geniuses of the Week

  1. Rohit Bhargava, 360 Digital Influence
    "How to Manage a Blog Crisis Like a Pro "
    One of the most important parts of successful word of mouth marketing is dealing with those who say unflattering things. Rohit does an excellent job here of describing how you might go about doing itsecret – if it’s worth following up at all. (link)
  2. Louisa Ada Seltzer, Media Life
    "On the Art of Triggering Word of Mouth"
    A solid interview with Bertrand Cesvet, co-author of Conversational Capital: How to Create Stuff People Love to Talk About. Some prime examples of WOM success stories, and a good summary of the difference between managaing vs. controlling word of mouth. (link)
  3. Matt Rhodes, FreshNetworks
    "Product Seeding and Word of Mouth”
    A quick look at how a Facebook group can be made to be talkworthy. (link)
  4. Anita Campbell, Small Business Trends
    “Top Experts Dish with their Best Kept Marketing Secrets”
    Some of the brightest marketing minds in the country share some not-so-obvious tips… and you’ll be amazed how many of them have their origins in word of mouth. (link)
  5. Glenn Gabe, the Internet Marketing Driver
    "7 Drivers of Word of Mouth Marketing"
    A good list of points to consider when launching your own WOM campaign; any of these points could help lead to success for your product or service. (link)


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