Burger King knew they had a potential word of mouth opportunity on their hands when they saw a BuzzFeed article featuring their discontinued Chicken Fries was gaining traction. Their customers were demanding a comeback, and to deliver it, Burger King decided to let their fans take the lead. Director of Digital Marketing and Social Media…
Tag Archives: Burger King
WOM Tip #462: One simple change can refresh the conversation about your stuff
Like most well-known and well-liked products, burgers have a problem: You have to do something a little extra to make them worth talking about. But you don’t have to do a complete overhaul to inspire word of mouth about a product that people don’t talk much about. For example, to cause a stir, Burger King…
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Being goofy can spark word of mouth: Burger King’s fragrance
Why would a fast food restaurant release a fragrance? Burger King's new meat-scented "Flame" answers: Because it's fun and people love talking about stuff like this. While it's unlikely that many folks want to smell like a burger, the idea is so outrageous that bottles of the stuff are going to be bought as jokes…
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