4:30 — Cale Johnson introduces imc2‘s Chief Strategy Officer, Mark McKinney. 4:31 — McKinney gives us an overview of The Sweetest Spot Program – The Drop. Louisville Slugger sells bats to high school and colleges. How do you select a bat when they are all pretty much the same? “You’ve got one chance to sell…
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Yola Blake is the lead social strategist at Get Page One, a search-marketing agency in Austin. Her current role includes full-service community management, corporate and small business social strategy, social profile optimization for SEO and editorial project management. Yola is also a contributing author for the Social Media Club's global editorial team and the Austin chapter’s web chair.
Case Study: Costco
3:50 — Cale Johnson introduces Costco‘s Senior Director of Corporate Marketing, Robin Ross. 3:51 — Trick question: Have you seen the new Costco commercial? They don’t exist. Costco runs on a business model that is fueled on Word Of Mouth Marketing. 3:52 — We are getting a brief history of Costco. 5:53 — Why WOM?…
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Geno Church: How to get people talking offline
10:15 — Kurt Vanderah introduces Brains On Fire‘s Word of Mouth Inspiration Officer, Geno Church. And, he has awesome glasses. 10:16 — Geno Church takes the stage with spectacles that are ON POINT. I love a good pair of glasses. He starts his session grabbing at the heart of a Word Of Mouth Marketing: “As…
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Jason Duty: How to join conversations about your brand
11:15 — Kurt Vanderah introduces Dell‘s Director of Global Social Outreach, Jason Duty. 11:16 — Jason Duty takes the stage and starts out with a bold statement: “Social Media: It’s not The Wild West – It’s The Blob.” 11:20 — Read the thread: Understand the context and rules of the road – Know where you’re…
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Jake McKee: How to work with influential talkers
9:35 — Kurt Vanderah introduces Ant’s Eye View‘s Co-Founder and Chief Innovation Officer, Jake McKee. 9:36 — Let’s define an influencer – Boom. An influencer is a person in a short or long-term relationship with a company who helps them drive the company’s biz objectives forward while enjoying the process. They are leaders of a…
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Keynote: WordofMouth.org CEO Andy Sernovitz on how word of mouth marketing with save your brand
8:30 — Kurt Vanderah (@kurtvan) introduces author and WordofMouth.org CEO, Andy Sernovitz and I think I am watching Remember The Titans? No, (Coach) Kurt is just prepping the team for the big game – I mean, WordOfMouth.org Crash Course. We’re full of egg white frittata and coffee and ready to go! Go team! 8:45 — Andy Sernovitz (@Sernovitz)…
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Ian Strain-Seymour: How to get great reviews
11:55 — Kurt Vanderah introduces Bazaarvoice‘s Client Partner & Social Commerce Strategist, Ian Strain-Seymour. 11:56 — Why do we want reviews? “They are table stakes fror brands and retailers.” They establish authenticity. 11:59 — How do you get reviews? “You have to ask. We haven’t found anything more effective than emailing the consumer shortly after…
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