Company training programs aren’t usually that exciting — even less exciting, an email announcing new company policies. So when USAA rolled out their new initiative to get everyone in the company involved in social media, they didn’t do it the traditional way. Instead, USAA Director of Social Communities and Advocacy Julie Finlay says they created…
Tag Archives: employee word of mouth
Are you ignoring a very important audience?
This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. Employers have been in the driver’s seat for the past several years as the recession made jobs scarce and employees afraid. It’s been tough on organizations as well. No one wants to freeze open positions, have salary reductions, or cut…
Word of mouth builds the business: staffing your store to spread the word
This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. Amy’s Ice Creams in Austin, Texas, is beloved for two things: the ice cream and the floor show. They are the…
Are your employees starting conversations about your company?
Who are you? I’m Ferg Devins from Molson Coors. That’s the way I introduce myself no matter who I meet. Even when I’m meeting someone I know and haven’t seen for a while — I’m always branding myself with the company name. Why the company? Frankly, I’m not talking about the street corner on Sunday…
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The CEO who wrote 30,000 thank you notes
You’re busy. I get it. It’s tough to take time out of your day for the things that may not be “essential.” But, what if you did? Are you busier than the CEO of a Fortune 500 company? What if you took the time to focus on acknowledging the people in your community who make…
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