Music production software maker Ableton gave their fans a bunch of reasons to talk with their latest release, Ableton Live 8. Already with a strong community of enthusiasts, Ableton included a bunch of tools for talking right in the box:
- Lots of stickers with suggestions on where to put them (i.e. different sizes for laptops and cell phones)
- An invite to join their online community to share and discover music by fellow Ableton users
- An Ableton Live demo CD with a polite request to share it with a friend
Here’s a clip of Ableton enthusiast Torley walking us through all the great extra stuff included with the software:
The Lesson: Give them one to share — preferably, right in the box.
