When you create a coupon, the goal is for it to get redeemed. A printed coupon can only go so far and reach so many people, but an online coupon (especially one on a social networking site like Facebook) can be forwarded, shared, and talked about.
A recent article in DMNews highlighted a growing trend of both people looking online for coupons as well as the number of retailers using them. You could take advantage of this trend by putting them on your website, in your email newsletter, or sharing them with your Facebook groups.
The Lesson: Get your coupons online where people can share and talk about them.
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