Word of mouth research: Blogs are key sources of influence when making purchase decisions

Fifty percent of consumers say they find blogs useful for purchase information, according to a recent study by BuzzLogic and JupiterResearch. The study shows blogs are considered key sources of influence for everything from technology products to automotive and health-related purchases.

Other key findings:

  • Blog readership has grown by 300% over the past four years
  • 56% of those who have found blog content useful for product decisions said
    blogs with a niche focus and topical expertise were key sources
  • 52% of those who trusted blog content for purchase decisions say blogs
    played a key role in the critical moment they decided to move forward with a

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