Tag Archives: online

Video: How PrintingForLess.com creates fan loyalty through customer service

In any business, there are a lot of risky investments — but great customer service isn’t one of them. Thrilling customers with incredible service will never go out of style or succumb to the whims of a market. It’s a sure-fire way of earning word of mouth from your customers. The more you invest in…

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Word of mouth research: The effects of online reviews on book sales

Online book reviews are, on average, overwhelmingly positive and have a significant impact on individual book sales. That’s according to a 2006 study by Yale professors Judith A. Chevalier and Dina Mayzlin published in the Journal of Marketing Research. The study focused on the effect of word of mouth on online book sales by examining…

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Put your coupons online

When you create a coupon, the goal is for it to get redeemed. A printed coupon can only go so far and reach so many people, but an online coupon (especially one on a social networking site like Facebook) can be forwarded, shared, and talked about. A recent article in DMNews highlighted a growing trend…

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Word of Mouth Marketing Research: Rising Gas Prices and WOM

You can be a supergenius with GasPedal’s Word of Mouth Marketing Research slide of the week.  Share it, copy it and send it to a friend!  

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Word of Mouth Geniuses of the Week

Nintendo, as reported by Mack Collier, The Viral Garden"Case Study: Dooce’s Nintendo Wii Giveaway"     Transparency is key in a word of mouth campaign, and Mack talks about how Heather Armstrong did it right. He also points out out Nintendo hit a home run. (link) Sean Moffitt, Buzz Canuck & Patrick Thoburn, Matchstick"7 Questions with…

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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