At Walgreens, internal social programs are making it easier than ever for their employees to connect with one another and the business. But to do it, Walgreens had to have a community management strategy to help everyone get the most out of their online communities — and, even more difficult, make a solid business case….
Videos
Video: How to measure word of mouth
MotiveQuest CEO David Rabjohns teaches you how to track, measure, and learn from your word of mouth.
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Video: How “Don’t Mess With Texas” became one of the most talked about ad campaigns of all time
In 1985, Texans were paying millions for litter cleanup along highways, and the cost was getting bigger every year. The nation as a whole was facing a similar issue and putting out public service announcements, like the crying Native American and “Give a hoot, don’t pollute.” But according to Tim McClure, co-founder of ad agency…
Video: How to start word of mouth with no budget
Saul Colt offers a bunch of tips and techniques to create buzz with brains, not bucks.
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Articles
- 50 small things to help improve your customer service
- The fallacy of community
- WOM Tip #160: Make your swag more useful
- The 8 essential word of mouth training books
- WOM Tip #194: Even billing can be an opportunity to make a new fan
