Everyone knows that Instagram is all about visuals. So it’s a tough market for tech brands like Microsoft to compete in an industry flooded with beautiful products. Even more difficult: showing off the stuff you can’t always see, like software solutions and BtoB service.

But, as their Senior Marketing and Communications Manager, Rob Wolf, explains, they don’t shine their Instagram spotlight on their products — instead, Microsoft focuses on their customers. In his presentation at SocialMedia.org’s Member Meeting in San Francisco, Rob explains how they celebrate the great work their customers do with their stuff to show an authentic, remarkable side of Microsoft that no product shot could get across.

In his presentation, Rob also shares:

  • Rob’s lessons learned from GE, Nike, and Starbucks on Instagram
  • How to keep up with content about your customers
  • Why your customers show the spirit of your company better than your stuff can

Watch his full presentation below:

Microsoft: The blank canvas: Planning our Instagram launch, presented by Rob Wolf from SocialMedia.org on Vimeo.

Download Rob’s presentation slides here.

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