Your customers are eager to share their opinions on anything and everything they buy. But sometimes, even though they’re talking about you, they’re not always talking to you. Sometimes, you have to work to be a part of those conversations and make a meaningful change.

In his presentation at’s Member Meeting, Senior VP of Global communications David Tinson talks about how EA began proactively listening to their customers and responding with improvements to their products. He explains how paying attention to their customers’ voices has led to product developments, tweaks to games they’ve released, and other changes within the company.

David also shares:

  • How a glitch in a video game actually helped sales
  • Why customers are more involved than ever in what they buy
  • What EA is tracking to make sure they’re making a difference

Watch the full presentation below:

Electronic Arts social media case study, presented by David Tinson from on Vimeo.

Download David’s presentation slides here.

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