Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing tells a story. But for you to tell a story people will talk about, you need to know what makes your company meaningful — how it makes a difference. She’s put out this worksheet to…

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Download the first chapter of Simon Sinek’s “Leaders Eat Last”

Great leaders are great empathizers according to Simon Sinek, TEDx speaker and author of Start with Why: How Great Leaders Inspire Everyone to Take Action. In this first chapter from his new book, Leaders Eat Last: Why Some Teams Pull Together and Others Don’t, Simon tells the story of a heroic pilot who saved the…

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The first chapter of Jeffrey Rohrs’ “AUDIENCE: Marketing in the Age of Subscribers, Fans & Followers”

It’s not news that social media has changed the role of the customer. People choose to be an audience now through following, liking, and subscribing to brand messages. And while they can be extremely profitable, these new proprietary audiences are also easily lost. The problem: Companies still act like they own their audiences. In this…

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“Fake It Till You Make It: Reputation, Competition, and Yelp Review Fraud” by Michael Luca and Georgios Zervas

One star in the world of Yelp and Trip Advisor can mean the difference between attracting new customers or losing them to your competitors. That’s made a lot of companies desperate. So desperate, that some businesses are taking shortcuts to positive reviews by faking them. In fact, it’s so prevalent (and so obvious) that review…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

Read More

The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

Read More

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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