These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.
Downloads
Free download: Excerpt from “Can’t Buy Me Like” by Bob Garfield and Doug Levy
If you want your customers to love you, if you want brand advocacy, and if you want to make more money, you have to have trust. According to Bob Garfield and Doug Levy, this is the foundation of brand power in “The Relationship Era” of marketing. It’s also why the companies who get this are…
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Free download: Chapter from “APE” by Guy Kawasaki and Shawn Welch
After writing ten books and experiencing a huge disappointment from one of his publishers, New York Times bestselling author Guy Kawasaki was ready to take things into his own hands — and then show everyone how he did it. With tech developer and co-author Shawn Welch, Guy explains the art of self-publishing in APE: Author,…
10 Ways to Turn Around Negative Word of Mouth
The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.
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The New Topics Worksheet
All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.
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Articles
- The fallacy of community
- 50 small things to help improve your customer service
- The 8 essential word of mouth training books
- WOM Tip #160: Make your swag more useful
- How to spread word of mouth with video content
- 3 one-sentence word of mouth wonders
- WOM Tip #191: Give them an accomplishment to share
- Video: Rohit Bhargava on the 5 keys to being a business people trust, respect, and recommend
- Loyalty is not just about the data
- Sometimes, the best content is given away
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Fernando Anzures: Hello thanks for sharing , I've read almost all o...
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Bobby Burns: Yes, yes, and - again - yes!...
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rich wakefield: I suggest "contagious" great new book....
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Simon Rees: Thanks - some on the list that I've not read. Am...
- This Week in Small Business: Small Data | Experts Bto: [...] dry, and Chris Brogan wonders if local busin...