Word of Mouth Tip #34: Make it outrageously big, strange, rare, or stretchy

People love to talk about the unique and the bizarre.

These are the topics that make news headlines, that bloggers repost, and that people share with friends. It’s the goofy event you host, your creation of the world’s biggest whatever, or your world record-breaking thing-a-ma-jig.

Even if your outrageously big, strange, rare, or stretchy thing doesn’t directly reflect your core products and services, it can be a great way to refresh old topics or spark conversations that lead back to your core offerings.

How a word of mouth marketing supergenius does it:

At $150-a-bottle and 27% alcohol by volume, Sam Adams’ “Utopias” beer is the highest alcohol content beer on the market and among the most expensive. The brew is released every-other-year in very limited quantities and because of its “extreme” nature, is banned in 13 states.

But despite the fact you can’t buy it in over a fifth of the country (if you can find it at all), the unusual brew is earning news headlines and blog posts, leading to lots of conversations about Sam Adams, including their more law-abiding flavors.

(Photo via brewpot)

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