This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. In the drive-up windows of one of the country’s largest banks, there is a sign: “Please honk if we’ve delivered a ’10’ customer service…
Tag Archives: remarkable
Do your customers think you’re a “10?”
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How humanity drives customer experience
This is a guest post from Jay Baer — social media and content strategist and author of “Youtility: Why Smart Marketing is About Help not Hype.” See the original post this is adapted from and more like it on his Convince & Convert blog. According to Nielsen, we trust friends and family members’ recommendations 92%…
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Does being good make you invisible?
This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. I hope you’re not good. Good is fine. Acceptable. Meets my expectations. Good is boring. In fact, for most of us — it’s invisible….
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The ingredients of WOW!
This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. When was the last time you raved about a business? Was it because their product was so notably superior? Or was it because something…
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Word of Mouth Tip #42: When in doubt, do the opposite
Here’s a good rule of thumb: If you’re unsure of how to do something worth talking about, look for things that everyone else is doing and try to do the opposite. It works for your policies, your design, your pricing, your copy — everything. Here’s a great example: For her new book, instead of putting…
