Tag Archives: remarkable

Do your customers think you’re a “10?”

This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. In the drive-up windows of one of the country’s largest banks, there is a sign: “Please honk if we’ve delivered a ’10’ customer service…

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How humanity drives customer experience

This is a guest post from Jay Baer — social media and content strategist and author of “Youtility: Why Smart Marketing is About Help not Hype.” See the original post this is adapted from and more like it on his Convince & Convert blog. According to Nielsen, we trust friends and family members’ recommendations 92%…

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Does being good make you invisible?

This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. I hope you’re not good. Good is fine. Acceptable. Meets my expectations. Good is boring. In fact, for most of us — it’s invisible….

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The ingredients of WOW!

This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. When was the last time you raved about a business? Was it because their product was so notably superior? Or was it because something…

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What are your three types of ice?

This is a guest post from Jonah Berger, Marketing professor at the Wharton School at the University of Pennsylvania and New York Times bestselling author of “Contagious: Why Things Catch On.” See the original post this is adapted from and more like it on his blog. Getting attention for you and your message is tough. You need something…

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How to make boring stuff more remarkable

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] For all of the companies who aren’t selling stuff like sports cars, high-tech gear, and designer shoes out there, you know that word of…

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How to show off what makes you remarkable

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] We’ve said it before, but it’s important to remember: Companies have to be worth talking about to earn word of mouth. Then comes the…

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Word of Mouth Tip #42: When in doubt, do the opposite

Here’s a good rule of thumb: If you’re unsure of how to do something worth talking about, look for things that everyone else is doing and try to do the opposite. It works for your policies, your design, your pricing, your copy — everything. Here’s a great example: For her new book, instead of putting…

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Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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