Word of Mouth Geniuses of the Week

  1. Gord Hotchkiss, MediaPost
    "Branding by Word of Mouth"
    Word of mouth relies so heavily on positive recommendations from people you know; here, Gord examines the trust factor and explains why the opinion of someone else means so much to us. (link)
  2. Gianluca Diegoli, Conversation Agent
    "Showing Customer Reviews on Your Site"
    Engaging your customers in conversation is vital to building word of mouth. Gianluca gives some excellent reasons you should foster that conversation on your own website. (link)
  3. K.C. Mehaffey, The Wenatchee World
    "Word of Mouth Marketing Works"
    A local story from Washington state, with some interesting lessons for everyone: relying on your talkers to improve business, and how paying for the referral work isn’t a major factor in getting that help. (link)
  4. Romain Péchard, Fast.Fwd.Innov@tion
    "Word of Mouth + Leveraging = Giving value to sharing"
    Narrow your focus: customers will share your product for one of two reasons. Here’s how to make sure it happens. (link)
  5. Tim Christie, The (Eugene) Register-Guard and Chicago Tribune
    "Springfield Golf Club Makers Find Worth in Wedges"
    If you’re looking for more proof that word of mouth works, check out this maker of customized golf clubs. Finding a niche and spreading the word, it’s now a million dollar business. (link)
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