Word of Mouth Geniuses of the Week

  1. Josh Klein, guest blogger on Drew’s Marketing Minute
    "Steve Carell on Bad Advertising"
    Josh contributes to Drew McLellan’s blog with an analogy from the movie "Anchorman". Better yet, he makes it work. An excellent look at what it takes to create a message that cuts through. (link)
  2. Patrick Byers, The Responsible Marketing Blog
    "A Word of Mouth Campaign Worth Talking About"
    Patrick not only presents a good example of an unorthodox way of getting people talking about you, but he also simply explains why that can be so valuable. (link)
  3. Michelle Lamar, Emerging Customer
    "Tools of the Trade: Top 10 Tools for Social Media"
    OK, so Michelle mentions our blog in her list — but even if she hadn’t, we’d still include this list of resources. There are enough cool references in here that it’s good for newbies and advanced users alike. (link)
  4. Jackie Huba, Church of the Customer
    "Apologize or not?"
    Jackie analyzes J. Crew’s pre-emptive apology, and proves that companies that show a little humility and respect can earn a lot of trust and loyalty. (link)
  5. Brian Stelter, New York Times Technology
    "Griping Online? Comcast Hears and Talks Back"

    When the New York Times points out how a company with a reputation for poor customer service is turning things around, then they’re reporting about something we can all learn from. Congratulations @comcastcares! (link)
email

Tags: , , , , , , , , , ,

Comments are closed.

Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

Read More

The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

Read More

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More
Get our free weekly newsletter

Join 35,000 brilliant word of mouth marketers by signing up for our free weekly email newsletter filled with actionable word of mouth ideas.

You’ll be blown away by just how good you can be at this.

Never display this again