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Word of Mouth Geniuses of the Week

Josh Klein, guest blogger on Drew’s Marketing Minute"Steve Carell on Bad Advertising"Josh contributes to Drew McLellan’s blog with an analogy from the movie "Anchorman". Better yet, he makes it work. An excellent look at what it takes to create a message that cuts through. (link) Patrick Byers, The Responsible Marketing Blog"A Word of Mouth Campaign…

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Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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