Stittsworth Meats, a small butcher shop in Minnesota, was amazed to find that their Facebook page was liked by 16,170 — that’s 2,426 more people than the population of their town.
After all, their only posts were simple photos of meat, and, as the owner admits, a butcher shop is as far from a techie business as it gets.
Despite that, the butcher shop is earning more customer referrals from their Facebook page than anywhere else. Why? Because they’re true to their business.
Instead of posting ads, pushing deals, or soliciting likes, they simply post genuine stuff that people can’t get anywhere else: gratuitous photos of meat.
You never know what will inspire your customers to spread word of mouth. Start by being yourself before you try anything complicated, techie, or expensive.