Stittsworth Meats, a small butcher shop in Minnesota, was amazed to find that their Facebook page was liked by 16,170 — that’s 2,426 more people than the population of their town.

After all, their only posts were simple photos of meat, and, as the owner admits, a butcher shop is as far from a techie business as it gets.

Despite that, the butcher shop is earning more customer referrals from their Facebook page than anywhere else. Why? Because they’re true to their business.

Instead of posting ads, pushing deals, or soliciting likes, they simply post genuine stuff that people can’t get anywhere else: gratuitous photos of meat.

Stittsworth Meats Facebook

Photo thanks to Stittsworth Meats.

You never know what will inspire your customers to spread word of mouth. Start by being yourself before you try anything complicated, techie, or expensive.

Tags: , , , , ,

Comments are closed.

Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More

The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

Read More

The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

Read More