Usually, you’re better off ignoring malicious comments and feedback from people who are only trying to get attention. But not all trolls are created equal.
For example, this comedian sent in a pretty ridiculous job application for Cadbury’s Global Quality Manager opening. We know it was pretty ridiculous because of Cadbury’s awesome response to the unsuccessful applicant.
Turns out, the applicant has over 8,000 followers on Twitter and shared the rejection letter they sent him in a tweet. Since then, the letter has been shared in tons of blogs and has nearly 18,000 retweets.
You don’t always have the bandwidth to respond to stuff like this, but sometimes it can really pay off.