Whether it’s from bored employees, inventive customers, or a mixture of both, lots of restaurants accumulate “secret menus” — food items that aren’t on the official menu, but they’ll make for you anyway (if you know how to ask).

People love being in on exclusive information like this and they love to tell their friends about it even more. It’s the kind of customer relationship that you can’t ask for: the bond that’s created when you share a secret.

Secret stuff also let’s you show off your personal side: the goofy, unofficial, willing-to-bend-the-rules side of your company that your customers love to see. For example, did you know that Chipotle will make you a burrito wrapped in a quesadilla? It’s called the Quesarito, and one guy at Fast Company devoted an entire article to it.

chipotle-burrito
Photo by Mark Wilson, Co. Design

But you can do this even if you don’t sell burritos. Try spreading the word about a secret after-hours shopping time or a discount you can get with a secret password. Whatever it is, get your customers in on it and make it a big deal.

email

Tags: , , , ,

Comments are closed.

Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

Read More

The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

Read More

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More
Get our free weekly newsletter

Join 35,000 brilliant word of mouth marketers by signing up for our free weekly email newsletter filled with actionable word of mouth ideas.

You’ll be blown away by just how good you can be at this.

Never display this again