Tag Archives: menu

Video: How Wendy’s is using social listening to spark bigger word of mouth

According to Brandon Rhoten, Director of Digital Marketing at Wendy’s, the restaurant is in a serious state of transition. And to get more people talking about the new Wendy’s, they went with a new strategy: proactive social listening. By actively following what people were saying in social media, Brandon’s team was able to give brand…

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WOM Tip #188: Secrets are great for word of mouth

Whether it’s from bored employees, inventive customers, or a mixture of both, lots of restaurants accumulate “secret menus” — food items that aren’t on the official menu, but they’ll make for you anyway (if you know how to ask). People love being in on exclusive information like this and they love to tell their friends…

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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