As a Social Media Manager for Dunkin’ Donuts, Jessica Gioglio says fan-centric marketing is a big part of her job. “You spend a lot of time with your fans. You should be inspired by what they share with you and find fun ways to interact with them,” she explains.
That’s why putting the spotlight on the people who love Dunkin’ is important to their word of mouth strategy. In her presentation at SocialMedia.org’s BlogWell conference, Jessica explains how they do it with fun contests, visual storytelling, and surprise and delight.
In her presentation, Jessica also covers:
- Why they take extra time to make surprise and delight gifts look spectacular
- How a fan’s tattoo inspired their social media content
- Why social media contests have to be fun, not just easy
Watch Jessica’s full presentation below.