Tag Archives: contests

Video: How Whole Foods Market’s customers inspire word of mouth on Pinterest

“It’s not all about us,” says Director of Social Media and Digital Marketing Natanya Anderson as she explains why Whole Foods Market’s approach to Pinterest focuses on their customers’ passions and values — not the company. By listening to their customers for inspiration, Whole Foods can curate content on Pinterest that’s relevant and sharable. She…

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Video: How Dunkin’ Donuts fuels word of mouth through social media

As a Social Media Manager for Dunkin’ Donuts, Jessica Gioglio says fan-centric marketing is a big part of her job. “You spend a lot of time with your fans. You should be inspired by what they share with you and find fun ways to interact with them,” she explains. That’s why putting the spotlight on…

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Video: How American Eagle Outfitters turned their customers into their marketing

The companies that start the most word of mouth conversations are the ones that offer something truly remarkable — the ones that stand out from their competitors. So, when American Eagle Outfitters took a look at their prospective market and realized they were facing “a sea of sameness,” they turned to their customers to help…

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Video: How ComEd used a sweepstakes to start conversations with their customers

Some companies have a harder time than others getting their fans to talk about them in social media. After all, when’s the last time you showed love for your electric provider on your Facebook wall? But even unsexy companies like Chicago’s major electricity provider, ComEd, have a great opportunity to earn word of mouth from…

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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