“It’s not all about us,” says Director of Social Media and Digital Marketing Natanya Anderson as she explains why Whole Foods Market’s approach to Pinterest focuses on their customers’ passions and values — not the company. By listening to their customers for inspiration, Whole Foods can curate content on Pinterest that’s relevant and sharable. She…
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Video: How Whole Foods Market’s customers inspire word of mouth on Pinterest
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Video: How Dunkin’ Donuts fuels word of mouth through social media
As a Social Media Manager for Dunkin’ Donuts, Jessica Gioglio says fan-centric marketing is a big part of her job. “You spend a lot of time with your fans. You should be inspired by what they share with you and find fun ways to interact with them,” she explains. That’s why putting the spotlight on…
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Blog, Case Studies, Videos
August 23, 2013
Video: How American Eagle Outfitters turned their customers into their marketing
The companies that start the most word of mouth conversations are the ones that offer something truly remarkable — the ones that stand out from their competitors. So, when American Eagle Outfitters took a look at their prospective market and realized they were facing “a sea of sameness,” they turned to their customers to help…
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Video: How ComEd used a sweepstakes to start conversations with their customers
Some companies have a harder time than others getting their fans to talk about them in social media. After all, when’s the last time you showed love for your electric provider on your Facebook wall? But even unsexy companies like Chicago’s major electricity provider, ComEd, have a great opportunity to earn word of mouth from…
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