Trust is at the heart of all great social media programs. But too many marketers, focused on short-term goals like traffic or quarterly sales, are willing to put that trust on the line with unethical tactics. They buy some fake reviews, pay for a bunch of promotional blog posts, and disguise ads as content from happy customers.
Then what happens? They get busted. Headlines get made. And now they have a lot more to worry about than short-term traffic and holiday sales.
In his presentation at SocialMedia.org’s BlogWell conference, Andy Sernovitz, SocialMedia.org and WordofMouth.org CEO, talks about how brands can earn trust through proper social media disclosure. He explains how disclosure — not sneaky tactics — can help companies earn loyal fans and followers and why it can save your brand, your reputation, and your job.
You’ll also learn from Andy’s presentation:
- Why being clear and conspicuous to the average reader is important
- What you need to know about the 2013 FTC warning
- Why these laws aren’t new