Tag Archives: measurement
Blog, Videos March 13, 2015

Video: How to share the right content to influence your customers

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According to LinkedIn Director of Data Science and Data Engineering Lutz Finger, the way people see influence is usually wrong. Some marketers wait for that one magic influencer to take their message and help it “go viral.” But, Lutz says, virality is constant and doesn’t decide to become more viral over time. Instead, he says…

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Blog, Videos February 27, 2015

Video: Why HGTV’s broadcasting company took advice from Vanilla Ice on improving their customers’ experience

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“Stop, collaborate, and listen.” You know the song. You know the hit 90’s rapper. But did you know that these Vanilla Ice lyrics inspire how Scripps Networks, the company behind HGTV, listens to their customers? Keeping track of your customers’ conversations is a huge part of word of mouth marketing, and social media has made…

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Blog, Videos August 1, 2014

Video: How to build audiences to earn word of mouth

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The term “ABBA” typically conjures up images of glittery suit jackets and stylishly shaggy hair. But if you’re Jeff Rohrs, VP of Marketing Insights at ExactTarget, “ABBA” is short for a useful marketing aphorism: Always Be Building Audiences. In his presentation at SocialMedia.org’s Brands-Only Summit, Jeff explains why a large and engaged customer base is…

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Blog, Videos May 3, 2013

Video: How to measure word of mouth

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MotiveQuest CEO David Rabjohns teaches you how to track, measure, and learn from your word of mouth.

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Blog, newsletter August 14, 2012

The 5 action steps to get people talking about you

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[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] The 5 Ts are the fundamental principles of word of mouth marketing. Every successful word of mouth campaign — planned or otherwise — has these…

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Blog, newsletter June 26, 2012

3 steps to start measuring your word of mouth

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[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Measurement is an essential word of mouth skill. It’s how great marketers identify which topics are taking off, which talkers are the big influencers, and…

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Blog, Videos June 20, 2012

How Farmers Insurance Group is measuring social media ROI

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Our sister brand SocialMedia.org hosts the incredible BlogWell: How Big Brands Use Social Media conference series — and their next one is coming up in Chicago on July 18. BlogWell events are all about how big brands use social media. No agencies, no startups — just big companies sharing what they’ve learned. You’ll get practical, how-to…

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Blog, Case Studies, Videos May 15, 2012

How Intuit Measures the Impact of Social Media Activity on Sales for Small Business Owners, presented by Kira Wampler

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Since accountants were responsible for recommending 40% of Intuit’s business, Kira Wampler was put in charge of measuring word of mouth and social media impact on their business. In this video, you’ll learn how Intuit includes social media channels in their web analytics and how they are making the connection from social to sales. Kira…

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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