Come to an upcoming BlogWell: How Big Brands Use Social Media conference in Washington D.C. or San Francisco to hear brands like USA TODAY, Delta Air Lines, ConAgra Foods, Symantec, SAP, Mattel, and more share 8 great case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social…
Tag Archives: measurement
Olivier Blanchard: How to Measure Word of Mouth — live from Word of Mouth Supergenius
11:55 — Bergen Anderson introduces BrandBuilder‘s Olivier Blanchard. 11: 56 — Olivier introduces himself, and begins by talking about engagement. Vertical engagement is what we typically talk about–the brand talking to the customer, which is based on campaigns and is on message. 11:57 — Word of mouth really scales when customers are talking to each…
